There are some pretty fantastic discounts on the Epic Games Store right now

Games that released this year are as much as 50% off thanks to Holiday Sale discounts and a reusable $10 off coupon.

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TheEpic Games StoreHoliday Sale once again features endless $10 off coupons for its duration. Combined with the sale’s price cuts, there are some deals here that raised my eyebrows.

Take Chivalry 2, my favorite game of the year: It’s $16.79 right now. Spooky card game Inscryption is $5.99. Marvel’s Guardians of the Galaxy is $38.99. Battlefield 2042, a game with very negative user reviews that I neverthelessenjoy, is $29.59 with the discount and coupon. (It’s alsofree for the weekend on Steamright now if you just want to try it, though.)

These are the prices you’ll see in your shopping cart (an innovative featurerecently addedto the Epic Games Store), but not on the store page, where the $10 off coupons aren’t factored in. It barely makes sense to call them “coupons,” really, because everything happens automatically: Any game that currently costs $14.99 or more will get a $10 discount when you check out. That’s true whether or not the current price is a discounted price; it just has to be $14.99 or more right now. (In the UK, the minimum is £13.99.)

There’s no limit to the number of $10 off coupons you can use, except for whatever limit is naturally imposed by the total number of games in the Epic Games Store that cost $14.99 or more. I’m not sure what that is, but the store has come a long way since it launched with a handful of games a few years ago. It’s well-stocked.

Epic is also giving away a free game every day for 15 days. Right now you can claimShenmue 3, which released last year.

We didn’t really need to examine court documents to know this, but earlier this year filings in the Epic v Apple trial confirmed thatEpic has been intentionally taking huge losseson The Epic Games Store in an effort to attract new users, particularly those who’ve spent years building libraries on Steam. The major expenses have been its free game giveaways and, controversially, the semi-exclusivity deals that are keeping games such as Chivalry 2 and Hitman 3 off of Steam for a year.

This user acquisition-and-retention spending spree was made possible by the billions Epic has made from Fortnite, so I guess we have Fortnite players and their unquenchable thirst for back bling to thank forHitman 3being $13.99 at checkout right now. It’s another of ourfavorite games of 2021.

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Epic’s sale and coupons will be around for three weeks, ending January 6, so there’s no rush to take advantage of it. TheSteam Winter Sale will start next week, and it will likely feature equivalent discounts on the games which appear on both stores—although Steam has not matched Epic’s $10 off coupons in the past.

Tyler grew up in Silicon Valley during the ’80s and ’90s, playing games like Zork and Arkanoid on early PCs. He was later captivated by Myst, SimCity, Civilization, Command & Conquer, all the shooters they call “boomer shooters” now, and PS1 classic Bushido Blade (that’s right: he had Bleem!). Tyler joined PC Gamer in 2011, and today he’s focused on the site’s news coverage. His hobbies include amateur boxing and adding to his 1,200-plus hours in Rocket League.

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