Nvidia and Google come out against Microsoft’s Activision Blizzard buyout
The two tech giants recently shared their concerns about the deal with the FTC.
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A newBloombergreport says Microsoft is facing yet more opposition to its proposed acquisition ofActivisionBlizzard, as Nvidia and Google have expressed their own concerns about the deal to the FTC.
Sources told the site that both companies said in comments to the FTC that the deal could give Microsoft an unfair advantage in cloud gaming, subscription-based gaming services, and mobile gaming. That supports the position taken by the FTC in itslawsuit to stop the deal, filed in December 2022 over concerns that Microsoft will use ownership of Activision Blizzard “to harm competition in multiple dynamic and fast-growing gaming markets.”
Sony has been the most vocal opponent of Microsoft’s proposed buyout of Activision Blizzard for obvious reasons, but Nvidia and Google have dogs in the fight too. Nvidia operates theGeForce Nowcloud gaming service and could be worried by the potential for Activision Blizzard’s games to become exclusive to Microsoft’s competingXbox Cloud Gamingservice. The report says Nvidia did not directly oppose the deal, but “stressed the need for equal and open access to game titles.”
Google recently pulled the plug on its own cloud gaming service, Stadia, but could see similar trouble on the mobile front. An often overlooked component of Activision Blizzard (at least from the PC gaming perspective) is mobile game developer King. (That’s why the company is sometimes referred to asABK.) King is a major money-maker for Activision Blizzard, but more importantly it’s the developer of some hugely popular mobile games like Candy Crush. Microsoft has recently expressed interest in launching its ownmobile gaming store, and it’s not unreasonable to think that it might make King games a storefront exclusive—not the end of the world for Google, but not great, either. Xbox boss Phil Spencer has also previously stated that Microsoft really wants Activision for itsmobile games capabilities.
A Microsoft rep told Bloomberg that the company is “prepared to address and have been proactively addressing issues raised by regulators or competitors to ensure that the deal closes with confidence,” adding, “We want people to have more access to games, not less.”
The initial expectation was that Microsoft’s acquisition of Activision Blizzard would ultimatelypass muster, and I think that’s still the smart bet. But resistance to the buyout seems to be strengthening rather than waning: The FTC is the only regulatory body to take action against the deal, but both theUKand theEUhave also declined to simply hand-wave their approval.
At the very least, the gathering opposition could force Microsoft to make more concessions regarding access to Activision Blizzard games, similar to the 10-year agreements it struck with Nintendo and Steam in December 2022. And as Nvidia well knows, it isn’t beyond belief that the FTC could kill the deal outright: Nvidiascuttledits bid to acquire UK-based chip maker Arm in 2022, not long after the FTCsued to halt that deal.
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Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill.Lotsof Henry Cavill.
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