Electronic Arts CEO kinda hopes Call of Duty will become an Xbox exclusive
Uncertainty about the future of Call of Duty is “a tremendous opportunity” for Battlefield.
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Possibly the biggest potential obstacle to the biggest videogame industry acquisition of all time—Microsoft’s proposedtakeover of Activision-Blizzard—is Call of Duty, and specifically the possibility that Microsoft could one day make it a console exclusive, thereby denying it to Sony. Microsoft has repeatedly saidit won’t—at least, not anytime soon—while Sony says the actual on-paper guaranteesfall far shortof public representations.
Amidst all the hubbub, there’s one man who wouldn’t mind terribly if Microsoft did someday decide to make Call of Duty a platform exclusive: Andrew Wilson, CEO of Electronic Arts, who said during a recent Goldman Sachs event (transcribed bySeeking Alpha, viaGameSpot) that even just the possibility of Call of Duty becoming an exclusive is good news for EA’s Battlefield series.
The latest addition to the Battlefield lineup, Battlefield 2042, fellwell short of EA’s hopes, and while it has continued to work on the game andmake improvementssince then, Wilson acknowledged that the series has struggled in recent years.
“I don’t think we delivered in the last two iterations of that in the way that we should have,” Wilson said. “There’s a lot of work that we’ve got to do there. But at its very core, this is an extraordinary IP. And what we’ve seen in the world of entertainment is, great IP is resilient.”
“We’ve seen movies not live up to the expectations of franchises. Star Wars might be one such franchise. And then you can see what happens when you get the right creative team involved, how they can completely reinvent and grow a franchise. And I think we have an extraordinary creative team involved in Battlefield now who have unbelievable ambitions to own the first person shooter space.”
Resilience is always a little easier to pull off when your closest competitors are tripping over their own feet, and Wilson sees a potential opening for Battlefield amidst the bickering about the future of Call of Duty: “In a world where there may be questions over the future of Call of Duty and what platforms that might be on or might not be on, being platform agnostic and completely cross-platform with Battlefield, I think is a tremendous opportunity,” he said.
Of course, opportunity doesn’t mean much if you’re not in a position to capitalize on it, but EA has made somebig movesrecently to expand its commitment to the Battlefield series: Original developer DICE is continuing to work on the game’s multiplayer component, while new studio Ridgeline Games will develop a brand-new campaign “set in the Battlefield universe” (and separate from Battlefield 2042) under the leadership of Halo co-creator Marcus Lehto. Ripple Effect Studios, formerly known as DICE LA, is also joining the effort with “an entirely new Battlefield experience that will complement and build upon the series’ foundations.”
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Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill.Lotsof Henry Cavill.
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