Activision Blizzard and Epic join the list of publishers halting sales in Russia
Following the likes of Microsoft, Electronic Arts, and CD Projekt.
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In response to Russia’s invasion of Ukraine,ActivisionBlizzard president and COO Daniel Alegre has announced the company “will be suspending new sales of and in our games in Russia while this conflict continues.” In amessage addressed to his team, Alegre wrote, “The company is matching employee donations 2:1 to organizations providing immediate relief in the region. Together we have raised over $300,000 in this effort. Next week we plan to add additional charities to choose from for consideration and also will raise the company matching limit from $1,000 to $10,000.”
He also singled out “the tremendous contributions from our colleagues in Poland, where people have volunteered their time to assist Ukrainian refugees and others in need.” Per theUN Refugee Agency, Poland has accepted more than 280,000 refugees from Ukraine.
Epic Games has also announced, via theEpic Games Newsroom on Twitter, that it is “stopping commerce with Russia in our games in response to its invasion of Ukraine.” It goes on to confirm that, though sales will end, Russians will still be able to play its games. “We’re not blocking access for the same reason other communication tools remain online: the free world should keep all lines of dialogue open.”
Epic and Activision Blizzard join companies includingMicrosoft,Electronic Arts, andCD Projektin halting sales to Russia. Russia is a significant world market for videogames, number eight globally with an estimated revenue of $US2.7 billion in 2021 according toStatista, which also estimates that53% of Russians regularly play games on PC.
Ukraine’s vice prime minister and minister of digital transformation Mykhailo Fedorov has been actively campaigning for tech industry sanctions, writing anopen letteraddressed “To all game development companies and esports platforms” urging they sanction Russia, saying, “in 2022, modern technology is perhaps the best answer to the tanks, multiple rocket launchers (hrad) and missiles.”
@Xbox @PlayStationYou are definitely aware of what is happening in Ukraine right now. Russia declare war not for Ukraine but for all civilized world. If you support human values, you should live the Russian market! pic.twitter.com/tnQr13BsSvMarch 2, 2022
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Jody’s first computer was a Commodore 64, so he remembers having to use a code wheel to play Pool of Radiance. A former music journalist who interviewed everyone from Giorgio Moroder to Trent Reznor, Jody also co-hosted Australia’s first radio show about videogames,Zed Games. He’s written forRock Paper Shotgun, The Big Issue,GamesRadar,Zam,Glixel,Five Out of Ten Magazine, andPlayboy.com, whose cheques with the bunny logo made for fun conversations at the bank. Jody’s first article for PC Gamer was about theaudio of Alien Isolation, published in 2015, and since then he’s written aboutwhy Silent Hill belongs on PC,why Recettear: An Item Shop’s Tale is the best fantasy shopkeeper tycoon game, andhow weird Lost Ark can get. Jody edited PC Gamer Indie from 2017 to 2018, and he eventually lived up to his promise to play every Warhammer videogame.
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